Marcus Hotels, Inc. d/b/a Marcus Hotels and Resorts values our relationships with our guests. As part of our commitment to providing best-in-class service to our guests, we have created this policy to describe our policies regarding our collection of information from consumers (“you” our “your”), our use of such information, and our privacy practices with respect to same. So that you may make informed decisions regarding your personal information, we strongly urge you to review this policy completely and carefully.
How We Collect and Use Data
You may generally use the Services without disclosing personally identifiable information. However, use of certain aspects of the Services may require you to submit personally identifiable information.
When you use the Services, we automatically collect data on your usage of the Services and your online behavior, e.g., previous websites you visited, your computer’s web browser, operating system, and IP address, and how you navigate and interact with the Services. We collect this information on an anonymous basis.
We may also collect additional information from you, depending on how you engage with us. For example, if you register for the Marcus RewardsTM loyalty program, you will be asked to provide information such as your name, email address, birthday, mailing address, phone number and marketing preferences. We may collect information from you if you communicate with us through email or participate in online surveys. These services may require you to provide your email address, your name, and comments. This information is used in order to respond to you and address the feedback or request that you provided.
You may voluntarily sign up on the Services to participate in surveys, contests, or sweepstakes, or to receive promotions and other marketing material from us. The information collected may include your name, email address, zip code, and birthday and anniversary information.
Additionally, the Services offer you the opportunity to place requests for future services or services during your time at one of our properties, such as making a reservation, booking conference rooms or ballrooms or requesting room service. Information collected from you when you place requests for services through the Services includes your name, phone number, and email, and information about the service requested. We may also need information regarding your room number. We use this information to accommodate your request and prepopulate data to streamline your future requests.
When you use the Services through one of our mobile applications, we may collect precise location data (“Location Data”) as part of the functionality of the Services. We collect Location Data through the Services so we can offer you certain location-based services and conduct analytics to improve the Services. For example, when you use the Services at the Grand Geneva Resort & Spa to view the location of a trolley or to request a trolley for a future pickup and you have enabled geolocation tracking, we will collect your Location Data to accurately depict your location in relation to the trolley.
We collect Location Data in several ways from your wireless carrier and/or directly from the device on which you use the Services. If you are accessing the Services through one of our mobile applications, the way we collect Location Data will differ depending on your mobile device’s operating system. In all events, we do not collect Location Data, unless you have “allowed” its collection. If you decline to allow Location Data collection in the app, we will not collect your Location Data unless you manually enter it in. Further, while we may collect your Location Data, we are not able to determine your specific geolocation through the Services.
We use the information collected from you in a number of ways, including, without limitation, to improve the content and navigation of the Services, to assist in the marketing and promotion of our services in which you may be interested, to communicate with you for customer service purposes, and to prevent and detect fraud or other misuse of the Services. Further, we routinely shares this information with third parties, such as industry data sharing services and promotional and other business partners. However, we never share your Location Data, which is retained only during your current session within our mobile applications or in order to fulfill your request for a future trolley pickup during your stay at the Grand Geneva Resort & Spa.
We take reasonable measures and implement appropriate safeguards to protect your personal information. However, by agreeing to this policy, you acknowledge that transmission of information over the Internet is, inherently, not secure. Security breaches cannot be prevented entirely, and by continuing to use the Services and applications, you accept the risk that a security breach may occur. For that reason, we ask that you do not send your social security or credit card numbers to us through an unsecured email.
We may retain third parties to place and manage advertisements through the Services. These third parties may automatically collect information from you, through cookies and other technology, in order to provide you with tailored advertisements on websites you visit.
We use Google Analytics to collect information about your use of the Services, your navigation to the Services, the time and date of you used the Services, and your IP address. Google uses this information to provide use reports about traffic on the Services. For more information, please visit www.google.com/policies/privacy/partners.
To enhance your experience with us, we may use third party software and/or applications to provide you certain of the Services, which may require us or you to input personal information to use such Services. We are not responsible for the privacy practices of these third party providers. This policy applies only to the information collected by us as specified in this policy. It is your responsibility to understand the individual privacy policies of any application you use.
In addition, the Services may contain links to other websites that are not operated or controlled by us, including the online reservations system. We do not endorse the content, nor make any assurances about the security, of these websites. We are not responsible for the privacy practices of third party websites. This policy applies only to the information collected by us as specified in this policy. It is your responsibility to understand the individual privacy policies of any website you visit.
Cookies are small files that a website installs on your hard drive. Cookies enable our web server to recognize your computer, which allows the Services to tailor content to better match your interests and preferences. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent using the Services and the websites you visit just after using the Services. However, the data collected does not include personally identifiable information. You can set your browser to notify you before you receive a cookie, giving you the chance to decide whether to accept it. You can also set your browser to block cookies altogether; however, doing so may impair your ability to use the Services. As noted above, third party digital marketing agencies may use their own cookies, which collect their own anonymous information independent of our activities.
We do not specifically target the Services to children under 13 years old. If you are under the age of 13, you should only use the Services under the supervision of a parent or guardian.
We reserve the right to change this policy at any time without notice. You are responsible for keeping apprised of the current policy; thus, we encourage you to check the policy periodically. Any changes or updates will be effective immediately upon the posting of the revised policy on the Services. Your continued use of the Services constitutes your acceptance of any revised policy. Notwithstanding the foregoing, we will endeavor to provide notice of any material changes to this policy by posting notice on the Services.
We may be required to share personal information with law enforcement or government agencies as a result of a court order, subpoena, or as otherwise required by law. Additionally, we may disclose your information as part of a planned or potential corporate sale, merger, reorganization, consolidation, or similar events. Your information will be treated as an asset and be transferred to the purchaser as part of a sale or other transaction.
You are never obligated to provide us with any personal information. At any time, if you would like to cease receiving communications from us or limit our ability to share your information with third parties, you may “opt out.” You may unsubscribe to all communications from us by filling out an unsubscribe form located on the Services or sending an email to firstname.lastname@example.org.
Policy Last Updated: October 19, 2016.